Macdonald Hotels & Confex join forces for industry research

January 2009

Macdonald Hotels and Resorts in association with Confex Group will be researching the future of corporate procurement policies and the effect it will have on the events industry. The findings will be released during International Confex to ascertain what procurement teams throughout the UK and Europe will be looking for over the next five to 10 years.

Ruaridh Macdonald, Business Development Director, Macdonald Hotels and Resorts explains: In the current climate it has never been more necessary to gage what the key factors are when buyers make their procurement decisions. By understanding what appeals most when procurement decisions are made we as an industry can ensure we adapt our business offerings to suit. That's why this research is so vital. "Will CSR go out the window in favour of bottom line budgets? Will incentives and discounts have any effect on the buying process? These are all important questions that as a supplier we should be asking ourselves to remain on a buyer's preferred supplier lists and maximise our potential to do business.

Duncan Reid, Portfolio Director, Confex Group adds: "We fully support Macdonald Hotels; it is exactly this type of research that will help our industry better equip itself in the current climate. Confex is about innovation and education and this is another great example of the type of support we offer our visitors and exhibitors."

For more information on Macdonald Hotels, visit the website at www.MacdonaldHotels.co.uk and to register for International Confex visit www.international-confex.com.