Macdonald Hotels launches dedicated micro-sites for business and leisure customers

25th May 2006

Macdonald Hotels & Resorts, the UK’s largest privately owned hotel group, has launched its new and enhanced website, redesigned to provide an even better service and experience to customers, including a simplified booking service and up to the minute special offers. Recognising its key clients, the corporate and leisure markets, the group’s website now offers dedicated areas for both client bases.

As the UK’s fifth most visited hotel website, receiving over 400,000 unique visits each month, the redesign reflects the Group’s aim that the website should work harder to convert more of those hits into bookings, by providing the type of information that corporate and leisure clients need via their respective micro-sites.

Reflecting the quality and commitment it offers to businesses, the corporate section offers a full listing of the group’s 65 properties across the UK and includes details of ‘Meeting@Macdonald’, the dedicated conference and events service, which offers everything from private dining to team building facilities.

And, for leisure clientele, the website focuses on their key interests, offering specialised luxury breaks from murder weekends to golfing breaks. As well as including details of its VITAL health and beauty clubs, the website also presents essential wedding information including a list of those hotels with civil licenses.

Speaking about the websites latest re-design, Rachel Dommett, Macdonald Hotels’ Head of E-Commerce said:

“Following the implementation of a comprehensive online brand strategy back in March 2005, we were encouraged by our increase in web revenue and have continued to see online booking rise steadily. Because of this, we recognised the need to make information easier for our business and leisure clients to find.

“Now, with dedicated areas for our business and leisure clients, with a new booking agent and with all the information a customer may need to make a decision about booking a meeting, function or a stay with us, making a reservation or booking facilities couldn’t be easier.

“Our website is currently the UK’s fifth most visited hotel website and hope its redesign will encourage even greater online booking, increasing the visit/online reservation conversion rate.”

Macdonald Hotels’ new website can be found at: www.macdonald-hotels.co.uk

Back to Press Articles