The exceptional experience awaiting visiting golfers at
Macdonald Hotels & Resorts, the UK's largest independent hotel
group, has been further underlined following its success at the 7th
annual 59club Service Excellence Awards.
At the prestigious awards ceremony, which took place at The
Belfry Hotel & Resort in the West Midlands, Graham Auld, Golf
Sales Executive at Macdonald
Linden Hall Golf & Country Club in Northumberland, was
rewarded for his consistently high service levels, receiving the
coveted 'Leading Individual Golf Sales Performance' award,
following an outstanding 'mystery shopper' assessment.
The awards are designed to reward the top golf venues across all
business elements - sales, service, operations, retail, food and
beverage, and management - while 59club's industry benchmark, the
Gold, Silver and Bronze Flags, recognise the finest membership
clubs and commercial venues.
Simon Wordsworth, Chief Executive at 59club and a Fellow of the
PGA, said: "Our congratulations go out to Graham for achieving the
very best golf sales performance, based on the single best group
golf day enquiry call of the year.
"Any venue that has attributed increased focus for this type of
enquiry, will have not only seen improved conversion from previous
years, but also maximised their revenue opportunities." In
addition to winning the Leading Individual Golf Sales Performance'
award, Macdonald Hotels & Resorts were also nominated for three
other awards on the night, including 'Golf Sales Team of the Year',
'Food and Beverage Manager of the Year' and 'Greenkeeper of the
Year - Under £75 green fee'.
Victory at the 59club Service Excellence Awards caps off a year
of significant investment at Macdonald Hotels & Resorts, which
has seen £550,000 of course upgrades completed across its five UK
golf venues during 2016.
Keith Pickard, Group Director of Golf and Health & Fitness
at Macdonald Hotels & Resorts said, "We aim to offer every
guest a memorable experience and Graham's award further underlines
the efforts we go to as a team. Receiving prestigious industry
awards such as this, is another clear measure that we continue to
deliver a standout service to golf customers."
Alongside Macdonald Linden Hall Golf & Country Club, the
award-winning group's collection of golf resorts in the UK includes
Macdonald Aviemore Resort,
home of Spey Valley Golf Course, which hosts the annual SSE
Scottish Hydro Challenge on the European Challenge Tour, Macdonald Hill
Valley Hotel, Golf & Spa, Macdonald Portal
Hotel, Golf & Spa and Macdonald Cardrona
Hotel, Golf & Spa.