Macdonald Hotels & Resorts re-launched the group's meeting
and conference packages at The Meetings Show 2015.
The evolution of the group's current offering - Macdonald
Meetings - is the result of a year of in-depth research and data
collection from conference organisers, booking agents, direct
corporate bookers, event management companies and industry
Gill Jackson, Sales Director at
Macdonald Hotels & Resorts, highlights: "Everyone attending a
group meeting or event is an individual and Macdonald Hotels
commits to personalising their experience. To achieve this, we are
redefining our core brand standards to provide delegates with an
element of choice throughout their time with us, catering to their
personal tastes. We have been in the business of hospitality for 25
years and wanted to mark our celebratory year by launching
Macdonald Meetings, a product of our 25 year track record of
delivering successful meetings. It's our knowledge and experience
that gives us an inherent understanding of delegate needs and
"We've listened to our customers
directly for this new direction, using our research to form the
basis of our new promises to bookers. This research has indicated a
range of key drivers of conference satisfaction, these being
flexibility and responsiveness to a booker's request, friendliness
and helpfulness of the team pre and post-event, maintenance and
upkeep of the venue, quality food and beverage offering on the day
and a clear understanding of the priorities and goals of the
meeting or conference."
As part of the re-launch,
Macdonald Hotels & Resorts has defined five critical touch
points which will ensure that the key objectives for any agent or
corporate booker are met with a series of promises that will
incorporate the element of 'time', offering dedicated account
managers and booking consultants, speedy and efficient enquiry
turnaround times - with the promise of a 30 minute response time
for agents, and the very best rates from the initial onset.
Jackson continues: "Time is a
major factor that affects all aspects of the business and we
understand how precious this is to our corporate guests. With this
in mind, it was integral that the theme of time formed a major part
of the evolution of our meeting and conference offering."
"These changes that we're set to
implement will bring the Macdonald Hotels & Resorts brand to
the forefront of mind for key decision makers in the industry and
allow us to stand out in the competitive marketplace."
Macdonald Hotel & Resorts
launched the new Macdonald Meetings concept at the Meeting Show
2015, on stand No: F33, at the Olympia Exhibition Centre in London
on 7th, 8th and 9th July.
For more information about
Macdonald Hotels & Resorts conferences, events and meetings