Macdonald Alveston Manor
Hotel and Macdonald Ansty Hall in
Warwickshire have shortlisted the top six meeting market trends
that are set to impact the meetings and conference industry in the
region over the next 12 months.
The trends have been released after the group undertook research
with some of its biggest agents and bookers who use Macdonald Alveston Manor
Hotel and Macdonald Ansty Hall as well as
other hotels across the group.
Derek McDonagh, Regional Managing Director of said:
"'Warwickshire is renowned as being a tourism hotspot, particularly
with the area's historical links to William Shakespeare and Warwick
Castle, but it is also one of the UK's top destinations for
conferences and events due to its central and extremely accessible
"It is set to be an exciting year for the meetings and
conferences industry in Warwickshire and for the hotel group itself
as it celebrates its 25th anniversary. We predict the
need for world-class meetings and conferences will increase as the
region continues to grow as a business hub."
"These changes will mean great things for the hotel and venue
industry in the city, but budgets still remain tight and so the
ability to offer clients great value, flexibility, responsiveness
and effective enquiry handling will be more important than
Meetings & Conference Trends in Warwickshire 2015
- 1. There are green shoots but budgets remain
As many sectors are experiencing signs of economic recovery, the
demand for conference and events venues is likely to grow in 2015,
but the resulting effects of the recession are higher expectations
for value and efficiency. Agents and bookers will expect technology
and fast broadband to be included in venue rates and to be of high
specification. Venues will have to continue to work hard to win
- 2. Added value is not just a focus, it is
For agents, added value isn't really 'added' anymore, it is
simply expected. Added value offers are set to be increasingly
important as clients look to maximise budgets at every step in
2015. WiFi will remain an important trend for added value in 2015.
However, personal relationships and service from highly qualified
and experienced individuals who understand a client's business
needs inside out remain a top priority for clients.
- 3. General Managers are an integral part of an
Having the venue's General Manager present for a meet-and-greet
at the beginning of an event has a significant impact on the agent
or booker's confidence in a venue. 60% of the agents and bookers
interviewed by Macdonald Hotels & Resorts said that a
meet-and-greet was a positive way to start an event, while 80% said
that the larger and more significant the event, the more integral
the general manager's presence.
- 4. Response times remain crucial for booker
Prompt responses and clarity of information were among the most
crucial factors affecting bookers' and agents' satisfaction with a
venue who expect to remain under tight time constraints in 2015.
Bookers are expected to turn around events more quickly than ever,
suggesting that a key focus for venues in 2015 is to be consistent
with communication, enquiry ownership and keeping the agent fully
informed at each stage of the booking. Those interviewed commented
that each enquiry is unique and should be treated with a high level
of attention, ensuring clarity of information to a strict time
- 5. Well-sourced healthy food and drink make
for satisfied guests
Client satisfaction is most heavily impacted by well-sourced,
high quality food and drink, with 85% of bookers interviewed
highlighting food offering as the most important part of the
customer's conference journey. Of the agents and bookers
interviewed, some pointed out that when asking clients for
feedback, the first comment is nearly always about food quality.
With businesses becoming ever more health conscious, sourcing
quality, nutritious food will be a key trend for conference and
events bookers in 2015.
- 6. The need for speed in WiFi connection
Free WiFi is now expected in the conference and events industry
and agents and bookers are looking for speedy and reliable
services. Fuelled by the increased use of technology in events and
the increased number of delegates using tablets and mobile devices,
this trend is set to continue in 2015.
*Macdonald Hotels & Resorts conducted research with 50
agents and bookers.
For more information about Macdonald Alveston Manor Hotel and
Macdonald Ansty Hall conferences, events and meetings visit: www.MacdonaldHotels.co.uk/Alveston