Hotels in Birmingham

Macdonald Burlington Hotel in Birmingham has hosted a weekend of food and entertainment as part of Macdonald Hotels & Resorts' launch of a new scheme to bring key meeting and event agents to experience the area.

The Macdonald Hotels' Agent Passport scheme is a series of nine weekend events, designed to educate agents on accessibility and location of venues whilst allowing them to experience first-hand the Macdonald Hotels' product and how it can benefit their clients. 

Agents from companies such as HotelSmart were some of the first to experience the scheme, which not only focuses on the hotel's strengths and positioning but gives agents a chance to discover its location, access, and surrounding area. 

During the event, agents enjoyed an afternoon tea and Prosecco in the hotel's Drummond Suite, accompanied by personal stylist consultants 'Colour Me Beautiful' in preparation for an afternoon of high street shopping.

The evening included private dining and entertainment, followed by drinks in the Burlington Bar and breakfast the following morning.

During the weekend, agents also enjoyed tours and dining in the nearby Macdonald Swan's Nest and Macdonald Alveston Manor, with live painting from a local artist and a candlelit walk to Shakespeare's birth place.

Kim Taylor, Director at Hotelsmart said "The weekend was amazing - we were thoroughly spoilt and we really enjoyed visiting the venues which were all of an extremely high standard."

Derek McDonagh, Regional Managing Director, said: "Following feedback from key industry agents, who wanted to make familiarisation trips more educational, we decided to revolutionise the traditional fam trip format.

"Whilst Birmingham is already a key meeting location in the UK, the city is undergoing a series of  rapid transformations and the scheme not only focuses on what Macdonald Burlington Hotel has to offer but it gives agents a genuine feel for the hotel, where it's located and its accessibility to suit their customer's needs.

"We have also introduced multiple trips, as we understand that agents are extremely busy. The trip has received very positive feedback from all agents who have gained an insight into the high-quality experience that Macdonald Burlington Hotel can offer to the meetings and events industry."

To sign up to the Macdonald Hotels' Agents Passport scheme, email