Macdonald Hotels &
Resorts, the UK's largest independently owned hotel group, has
started 2015 with success, following five prestigious industry
accreditations from VenueVerdict.
Just months after winning BDRC's Most Improved Brand in the
MeetingsMarketMetrix survey 2014, Macdonald Burlington Hotel
in Birmingham and Macdonald Manchester
Hotel & Spa, part of the collection of over 40 hotels
across the UK, have both retained Gold Standard Accreditations from
VenueVerdict - the UK's largest independent market research
Macdonald Houstoun House, near
Edinburgh and Macdonald Botley Park Hotel, Golf & Spa near
Southampton were also accredited by VenueVerdict in the highly
commended category whilst Macdonald Tickled Trout Hotel in Preston
and the iconic five-star Macdonald Randolph Hotel in
Oxford were both Commended for their results across 2014.
The accolades are based on rigorous research conducted by BDRC
Continental, looking at feedback from conference and event hosts
and delegates who used the hotels throughout 2014. Over 21,000
people were surveyed in the last quarter of 2014 across 375
participating meeting venues and hotels in the UK and Ireland.
Ruaridh Macdonald, Deputy Chief
Executive of Macdonald
Hotels & Resorts, commented: "VenueVerdict accreditations
are a world class endorsement of our conference and events
The latest results show a great
improvement on 2014 and indicate that we are consistently exceeding
the expectations of our delegates and event bookers and delivering
on our aim to provide the highest quality service.
"Feedback from our guests -
whether they're with us on business or leisure - is fundamental for
us to develop and adapt our offering according to their needs. Each
hotel within the collection listens and reacts to customer feedback
so it is great to see that the hard work of our hotels is
recognised by the most important people - our guests."
The announcement of Macdonald Hotels & Resorts VenueVerdict
accreditations follows a reported continuation of improvement in
the group's trading performance and financial position, with group
turnover up 5 per cent to £145.5m for the year ended 27 March