Macdonald Hotels & Resorts - the UK's largest independently owned hotel group - has revamped its fam trip scheme with 18 agents from companies including Grass Roots Group and Hotelsmart taking part in one of the first events.

The new Macdonald Hotels' Agent Passport scheme is a series of nine weekend events, designed to reinvigorate the traditional fam trip model by injecting a sense of fun and education.

The Group has moved towards a new model which not only focuses on each hotel's strengths and positioning but gives agents a chance to discover the hotel's location, access and surrounding area so they can better understand the group's key corporate locations across the UK.  Having observed a steady increase in the number of under 25's managing corporate enquiries, educating agents on the accessibility and location of a hotel has become of paramount importance. 

The initiative makes sure agents discover the outstanding and unique offering available at Macdonald Hotels & Resorts while earning passport stamps, for the chance to win a trip to a Macdonald resort in the UK or abroad.

The latest event took place from 16th to 18th January where agents dined at the two AA rosette Riverside Restaurant at Macdonald Compleat Angler and enjoyed brunch at Macdonald Windsor Hotel.

The diverse and exciting trip included an exhilarating driving adventure at Mercedes Benz World, and a relaxing dinner and cocktails at Macdonald Berystede Hotel & Spa. Lastly, the agents visited Macdonald Frimley Hall Hotel & Spa for brunch and a tour of the hotel's facilities.

Kim Taylor, Director at Hotelsmart said "The weekend was amazing - we were thoroughly spoilt and we really enjoyed visiting the Macdonald Hotels & Resorts properties which were all of an extremely high standard."

Gill Jackson, Sales Director at Macdonald Hotels & Resorts, said: "Following feedback from key industry agents, who wanted to make familiarisation trips more educational, we decided to revolutionise the traditional fam trip format.

"The new format not only focuses on what Macdonald Hotels & Resorts has to offer but it gives agents a genuine feel for each hotel, where it's located and its accessibility to  suit their customer's needs.

"We have also introduced multiple trips, organised by area, as we understand that agents are extremely busy. The trip has received very positive feedback from all agents who have gained an insight into the high-quality experience that Macdonald Hotels & Resorts can offer to the meetings and events industry."

The upcoming events include:

To sign up to the Macdonald Hotels' Agents Passport scheme, email