Macdonald Hotels & Resorts is investing over £2million in
digital developments to deliver new technological innovations and
improve its guest offering across its 40 UK hotels.
The multi-million pound transformational project, in partnership
with IT services business SCC, will take place over a five-year
period and began this month with developments in the hotel group's
back end systems and infrastructure.
The initial innovations will see the instalment of a faster
fibre optic network for greater Wi-Fi speed, as well as an internal
data centre to improve communication efficiency and enhance the
hotel group's green credentials.
The long-term goal of the multi-million pound investment will be
to enhance the guest experience through the introduction of
Macdonald Hotels & Resorts IT Director Stuart Garrick said:
"We want to ensure that the guest experience is of the highest
possible quality that technology can provide and we have partnered
with SCC to drive the long-term goal of achieving efficiency, value
and a premier customer experience.
"The most important thing to Macdonald Hotels & Resorts is
our guests and that's why we've invested heavily in using the most
innovative technology to enhance the customer journey."
The investment follows a reported continuation of improvement in
the group's trading performance and financial position, with group
turnover up 5 per cent to £145.5m for the year ended 27 March