Function rooms and meetings at Macdonald Hotels & Resorts

Macdonald Hotels & Resorts is investing over £2million in digital developments to deliver new technological innovations and improve its guest offering across its 40 UK hotels. 

The multi-million pound transformational project, in partnership with IT services business SCC, will take place over a five-year period and began this month with developments in the hotel group's back end systems and infrastructure.

The initial innovations will see the instalment of a faster fibre optic network for greater Wi-Fi speed, as well as an internal data centre to improve communication efficiency and enhance the hotel group's green credentials. 

The long-term goal of the multi-million pound investment will be to enhance the guest experience through the introduction of location-based technology.

Macdonald Hotels & Resorts IT Director Stuart Garrick said: "We want to ensure that the guest experience is of the highest possible quality that technology can provide and we have partnered with SCC to drive the long-term goal of achieving efficiency, value and a premier customer experience.

"The most important thing to Macdonald Hotels & Resorts is our guests and that's why we've invested heavily in using the most innovative technology to enhance the customer journey."

The investment follows a reported continuation of improvement in the group's trading performance and financial position, with group turnover up 5 per cent to £145.5m for the year ended 27 March 2014.