Macdonald Hotels & Resorts is undertaking a £2 million
programme of refurbishments and re-launches of 16 hotel restaurants
to strengthen the group's quality food and beverage offering.
New restaurants have been unveiled in 10 locations with 6 more
expected in 2014 as part of a new strategy to introduce concepts
designed to be unique to the hotel and the local area.
The group plans to 'de-formalise' some restaurants to provide a
balance between casual and quality dining all supported by
carefully-sourced, high quality ingredients. The approach has
already resulted in 25% uplift in sales.
A programme of revamps has already seen the introduction of
Rocca@Holyrood restaurant at Macdonald Holyrood Hotel in Edinburgh,
a £600k investment which saw an elegant new interior introduced and
a menu inspired by Scottish favourites with an Italian twist.
Macdonald Inchyra Hotel & Spa near Stirling was the first of
five hotels across the UK which will introduce a new Scottish Steak
Club concept with a revived menu including high quality Scotbeef
steaks and other grill dishes, relaxed service and calendar of
events and offers. The group hopes to entice families and groups of
friends through a more informal style.
Macdonald New Blossoms in Chester city centre has benefited from
the new 1650 St Johns restaurant, named after the year the historic
building opened. Responding to demand for fresh fish in the city,
the restaurant now offers a fish counter alongside Scottish
The significant programme of refurbishments started after the
45-strong hotel group took on new restaurant operations director,
Harwood Warrington, from Steak and Ale House Group, The Lazy
Harwood Warrington said: "In the hotel sector, Macdonald Hotels
is absolutely stand-out in terms of sourcing quality ingredients
and running highly-skilled kitchen operations. We were already
offering simple, flavoursome dishes made with fresh, locally
"This signalled a massive opportunity and we are now evolving to
build on the existing quality. It's a tribute to the business for
investing in food and beverage when many are looking make
The investment has benefited Macdonald Berystede Hotel in Ascot
where a complete transformation of the Hyperion Restaurant was
launched in time for the influx of visitors for the town's famous
races. Macdonald Compleat Angler has revealed a new brand 'The
Riverside Restaurant' where guests enjoy views of the Thames.
Harwood Warrington continued: "This is not just about rolling
out the same concept in every hotel. Our team is working tirelessly
to develop bespoke offerings that suit the location of the hotel
and the clientele. We are able to offer hotel restaurants that are
destinations in themselves."
As part of the plans, Macdonald Manchester Hotel & Spa will
benefit from a completely renovated first floor Scottish Steak Club
restaurant with views across the city. Fine Scottish and
Argentinian steaks will finish their aging process for up to 35
days in the restaurant.
In July 2014, Macdonald Townhouse Hotel, also in central
Manchester, will introduce a bistro menu to suit the boutique-style
hotel's small and stylish ambience.
Macdonald Burlington Hotel on New Street in Birmingham will also
receive a restaurant overall to offer a stylish city centre retreat
and attract passing traffic.
Harwood Warrington continues: "The refurbishments have already
seen positive impact and feedback from diners has been superb.
We've seen a 25% uplift in revenue so the proof literally is in the
Further restaurant revamps have included a £170k redecoration of
Macdonald Alveston Manor in Stratford-upon-Avon and investment in
new interiors and equipment for Macdonald Kilhey Court in
The next refurbishments will include Macdonald Bear Hotel,
Macdonald Linden Hall, Golf & Country Club, Macdonald
Crutherland House and Macdonald Aviemore Resort.