Macdonald Hotels & Resorts, the UK's largest privately owned hotel operator has re-entered the Welsh market after reaching, on undisclosed terms, a management agreement with the recently refurbished Dragon Hotel in Swansea city centre. 

Effective from 17th January 2013, the agreement ensures The Dragon Hotel, that continues to be owned by London and Devonshire Trust, will benefit from the cost synergies, distribution channel opportunities and sales and marketing support already afforded to the other 45 owned and managed Macdonald Hotels & Resorts within the UK and Europe-wide portfolio. 

The agreement with The Dragon Hotel comes just weeks after Macdonald Hotels reported a profit after tax of £1.9m for the year ending 29 March 2012 with a like for like comparison of trading results also revealing an increase of group turnover by 2% to £139.5m and operating profit before interest by 3% to £13.7m.  

While there are currently no plans to incorporate the Macdonald Hotels & Resorts brand name into 'The Dragon Hotel', staff within the business will now receive the high standards of product and service training offered by Macdonald Hotels & Resorts to ensure consistency of delivery across its group.

Chris Gillett, Managing Director of Macdonald Hotels Management Services Ltd, commented: "The Dragon Hotel is a modern, extensively refurbished city centre based hotel with appeal to the corporate, conference and leisure markets.  This management agreement enables us to re-establish our presence in the Welsh market and to add real value to the hotel's business - and in particular its corporate market.  

"Macdonald Hotels & Resorts now looks forward to working with the management team of The Dragon Hotel to further enhance its market appeal and profitability in the months ahead." 

Until its sale in 2006, Macdonald Hotels & Resorts owned Macdonald Holland House Hotel in Cardiff. 

Refurbished at a cost of £3.5 million and recipient of the 'Best Hotel in Swansea Award at the 2010 Swansea Life Awards,' The Dragon Hotel is just minutes walk from Swansea's Central Rail Station and easily accessed by road.  

Ideal for business and conference guests, it offers tasteful bedrooms, while conference planners and bookers have the choice of four contemporary meeting and conference spaces, including the 230 capacity Pembrey Suite. In addition to WiFi throughout the hotel, guests can also take advantage of excellent health and leisure facilities, including the 18-metre swimming pool and dine in the award winning AA Rosette Dragon Brasserie.