Macdonald Hotels & Resorts, the UK's largest privately owned hotel group, with a portfolio of over forty 4 and 5 star hotels and resorts throughout the UK and Spain, has announced the appointment of Elaine McCormack as new Director of Sales.

Elaine joins Macdonald Hotels & Resorts with group-wide responsibility for overseeing all sales management across the hotel portfolio. The position reinforces the leading hotel group's commitment to further drive its corporate and meetings business and improve the success of its Meeting@ Macdonald Hotels & Resort product.

With over twenty years experience in the hotel, travel and attraction sectors Elaine is well placed to tackle her role. Most recently Elaine was Director of Business Development at Pro-ven Venue Solutions agency, a dedicated venue placement agency.  In recent years, the Hertfordshire based sales professional has been UK Sales Director of Barceló Hotels and Regional Director of Sales & Marketing (including MICE and corporate) for Concorde Hotels. 

Elaine  said of her appointment: "Macdonald Hotels & Resorts has a superb reputation and a fantastic portfolio to offer the corporate, conference and leisure markets.

"As a leading hotel group that continues to invest across the portfolio, I'm really looking forward to playing my part to help drive the business forward.  This includes supporting the integration of a new sales CRM tool,  fully utilising our recent investment in BDRC Continental's VenueVerdict and Meetings Benchmark Tracker programmes to maximise the effectiveness of our market analysis and service delivery and working closely with each hotel's sales team to engage the market with our Meeting@ promise.  I'm excited about joining a hotel group that really does have plenty to shout about." 

Commenting on Elaine's appointment, Ruaridh Macdonald, Operations, Sales & Marketing Director for Macdonald Hotels & Resorts, added: "Elaine brings a wealth of experience to a role that, over the next 12 months, will drive the development of our meetings and events business and the appeal of our Meeting@ package. Elaine will also be developing training opportunities to support and build on the expertise of our professional sales team.

"It's a fantastic opportunity for Elaine and I am very confident that her impressive track record will make a very positive contribution to the senior management team and sales activities across the group."