Macdonald Hotels & Resorts, the UK's largest privately owned
hotel group, with a portfolio of over forty 4 and 5 star hotels and
resorts throughout the UK and Spain, has announced the appointment
of Elaine McCormack as new Director of Sales.
Elaine joins Macdonald Hotels & Resorts with group-wide
responsibility for overseeing all sales management across the hotel
portfolio. The position reinforces the leading hotel group's
commitment to further drive its corporate and meetings business and
improve the success of its Meeting@ Macdonald Hotels & Resort
product.
With over twenty years experience in the hotel, travel and
attraction sectors Elaine is well placed to tackle her role. Most
recently Elaine was Director of Business Development at Pro-ven
Venue Solutions agency, a dedicated venue placement agency.
In recent years, the Hertfordshire based sales professional has
been UK Sales Director of Barceló Hotels and Regional Director of
Sales & Marketing (including MICE and corporate) for Concorde
Hotels.
Elaine said of her appointment: "Macdonald Hotels &
Resorts has a superb reputation and a fantastic portfolio to offer
the corporate, conference and leisure markets.
"As a leading hotel group that continues to invest across the
portfolio, I'm really looking forward to playing my part to help
drive the business forward. This includes supporting the
integration of a new sales CRM tool, fully utilising our
recent investment in BDRC Continental's VenueVerdict and Meetings
Benchmark Tracker programmes to maximise the effectiveness of our
market analysis and service delivery and working closely with each
hotel's sales team to engage the market with our Meeting@ promise.
I'm excited about joining a hotel group that really does have
plenty to shout about."
Commenting on Elaine's appointment, Ruaridh Macdonald,
Operations, Sales & Marketing Director for Macdonald Hotels
& Resorts, added: "Elaine brings a wealth of experience to a
role that, over the next 12 months, will drive the development of
our meetings and events business and the appeal of our Meeting@
package. Elaine will also be developing training opportunities to
support and build on the expertise of our professional sales
team.
"It's a fantastic opportunity for Elaine and I am very confident
that her impressive track record will make a very positive
contribution to the senior management team and sales activities
across the group."
